Product Owner – Customer Data & Analytics
*Please note an external partner will manage the recruitment process*
We are looking for a Product Owner – Customer Data & Analytics to join our Data Analytics & AI team within the EMEA Digital Innovation Hub. In this role, you will define and deliver the roadmap for customer data and analytics products, ensuring that insights are turned into meaningful actions across marketing, sales, and customer experience.
You will act as the bridge between business needs and technical capabilities, owning customer analytics products end-to-end. This means overseeing analytics, CDP capabilities, and the data & AI pipelines that power them, while ensuring solutions are well designed, implemented, and delivered on time. Your mission is to make customer data trusted, accessible, and actionable, generating insights that drive measurable business value. The role requires a balance of strategic product ownership, delivery management, and hands-on coordination across both business and technical teams.
Your responsibilities- End-to-end delivery: Manage the full lifecycle of Customer Data & Analytics projects across EMEA, from requirements gathering to deployment in production.
- Product ownership: Define and prioritize the roadmap for customer analytics products, ensuring product vision and aligment with business priorities across the Region.
- Customer 360 analytics: Enable a unified customer view by integrating data from multiple touchpoints (digital, CRM, sales, marketing, etc.).
- Data activation: Drive the use of analytics and CDP capabilities enabling actionable insights for segmentation, personalization, and campaign optimization across countries.
- Data pipelines & platforms: Oversee the design and evolution of data ingestion, integration, and governance pipelines, ensuring data flows seamlessly across platforms.
- Technology enablement: Ensure effective adoption and evolution of Customer Data Platforms (CDPs) in alignment with regional and global architectures.
- AI & ML solutions: Partner with data scientists to embed predictive and prescriptive models into customer insights and activation.
- Stakeholder engagement: Work closely with marketing, sales, digital, medical and customer service teams to maximize adoption and business value of insights.
- Agile execution: Manage delivery backlogs, sprints, and releases, ensuring projects are delivered on time, within scope, and with measurable impact.
- 6–8+ years of experience in digital analytics, customer insights, and data product ownership.
- Strong knowledge of data pipelines, visualization and analytics, data integration, and governance best practices.
- Knowledge of machine learning and AI applications for customer insights (segmentation, scoring, personalization).
- Hands-on understanding of Customer Data Platforms (CDPs) and digital analytics tools (e.g., GA4, Adobe Analytics, Salesforce, Tealium).
- Proven experience as a Product Owner or similar role, managing backlogs and leading agile delivery.
- Strong knowledge of agile and product management methodologies as well as design thinking, prototyping and innovation.
- Knowledge of cloud-based data ecosystems (e.g. Azure, AWS, GCP).
- Degree in Engineering, Mathematics, Computer Science, Business Analytics or equivalent.
- Excellent English communication skills (C1 level).
- A passion for customer-centric innovation and data-driven decision making.
- Strategic Agility: Quickly adapts to changing priorities, balancing long-term vision with short-term delivery needs.
- Customer Obsession: Prioritizes solutions that maximize value and impact for customers.
- Innovation & Curiosity: Embraces experimentation, learns from failures, and continuously iterates on solutions.
- Influence & Persuasion: Can align diverse stakeholders around ideas, product decisions, and analytics strategies.
- Effective Communication & Storytelling: Translates complex data into compelling narratives for decision-makers.
- Data-Driven Decision Making: Uses data insights to guide actions, test hypotheses, and measure outcomes.
- Collaboration & Teamwork: builds strong relationships in cross-functional, distributed environments, across business and technical teams, fostering trust, openness, and alignment.
You want to join a Great Place to Work certificate company?
Sitting in Madrid, you will join the EMEA Digital Innovation Hub, having the opportunity to shape how we use customer data to create better experiences and stronger business outcomes. By combinan product ownership, analytics, data engineering, and AI, you will lead the way in turning insights into action and driving tangible impact across the region.
At Merz, we foster a culture that embraces innovation, collaboration, and agility—always putting people first. Our international team thrives on going beyond expectations, driven by a shared passion for making a meaningful impact. We believe in empowering individuals, encouraging bold ideas, and creating an environment where everyone feels inspired and motivated to grow. If you're looking to join a company where purpose meets possibility, Merz is the place to be.
